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Jesse Ziff Cool

Dedicated to sustainable agriculture and cuisine for over 35 years, Jesse is an advocate for local, sustainable, organic food production and these farmers, to whom she warmly refers as her heroes, she considers to be the first real environmental pioneers.

Jesse's work in the food business supports her politics and philosophy and has now expanded from her local community to a national and international audience. She has traveled the world meeting farmers, shop keepers and families, embracing what is local, sustainable, and discovering traditions that connects us.

The creative force behind five unique restaurants, three of which she owns today, Jesse has also authored seven cookbooks, as well as numerous articles. She is a much sought after spokesperson, speaker, teacher and presenter. Jesse spends her free time in her community garden with her family, children and grandchildren.


  • 2009-present Cool Cafe @ MBP - Founder
  • 2004-2005 Organic to Go - Founding Chef
  • 2000-present Cool Cafe at The Stanford University Cantor Art Center - Founder
  • 1999-2009 jZcool Eatery & Catering Company
    Owner / Creator / Chef
  • 1999-present CoolEatz Catering Company - Founder
  • 1997-1999 Two Fools Café and Restaurant -
    Owner / Creator / Chef
  • 1982-present Flea Street, Menlo Park - Owner / Creator / Chef
  • 1976-1989 Late for the Train Restaurant, Menlo Park -
    Owner / Creator / Chef
  • 1974 Good Earth Restaurant, Palo Alto - Head Waitress

books authored

  • Simply Organic - Chronicle Books, SF 2008
  • The Honest to Goodness One Pot Cookbook - Chronicle Books, SF 2006
  • Toast: Sixty Ways To Butter Your Toast & More - Chronicle Books, SF 2003
  • Your Organic Kitchen - Rodale Press, PA 2000
  • Onions: A Country Garden Cookbook - C ollins, SF 1995
  • Breakfast in Bed - Harper Collins, NYC 1997
  • Tomatoes: A Country Garden Cookbook - Collins, SF 1994


  • Menlo Park Environmental Award 2001
  • San Mateo Environmental Award 2003
  • NAWBO: Top 100 Women Business Owners 2002, 2003, 2004, 2005, 2006
  • SF Business Times: Top 100 Women-Owned Businesses 2003, 2004, 2005, 2006
  • Monterey Bay Aquarium Sustainable Seafood Award 2005, 2006
  • 2008 San Mateo County Green Business Certification/Flea St. Cafe
  • 2008 NAWBO Trailblaizer Award
  • 2008 Acterry Sustainable Business Award
  • 008 San Fastest Growing Business in SF
  • 2012 Job Train Most Inspiring Leadership Award

articles authored

  • Peninsula Magazine, Produce Columnist for 2 years
  • San Jose Mercury News, Produce Columnist for 8 years
  • The World and I, Edible Flowers
  • Fine Cooking, Numerous articles
  • Kitchen Garden, Numerous articles
  • Shape Magazine, Numerous articles
  • Shape Cooks, Regular Food Columnist
  • Living Fit, Numerous articles
  • Men’s Fitness, Numerous articles
  • Pregnancy Fit
  • Food and Wine, Breakfast for Dinner
  • Delicious! Numerous articles
  • Cooking Pleasures
  • Cooking Light
  • Vegetarian Times
  • Natural Health Magazine


television and radio

  • Fox Network, KTVU Channel Two News, Oakland, California, 7 months
  • The Today Show, NBC
  • The Food Network
  • Substitute Radio Talk Show Host for Bill Wallace’s “Chef’s Addition”
  • Bay TV
  • PBS, Regina’s Vegetarian Kitchen
  • Channel 11, San Jose NBC affiliate, weekly morning produce reports
  • Wisdom Network: Hosted Twenty Six Week Television Series on Healthy Eating
  • Discovery Channel: Planet Green: Three Part Feature on Green Elements of Home, Garden and Restaurants
  • Vision Quest: Segments on Organic Food and Cooking


  • Stanford University: 2006-2007 Visiting Scholar
  • Kellogg Foundation: Food and Society Summit
  • Second Harvest Food Bank
  • Ecumenical Hunger Program
  • Foundation for a Global Community
  • Masters of Ceremony/15 Years for The Connoisseur’s Market Place
  • Healthy School Lunch Committee of Palo Alto, California
  • Stanford Medical School - Guest Lecturer
  • Stanford Cardiovascular Nursing School - Guest Lecturer
  • Bay Area Career Action Center
  • Committee for Sustainable Agriculture
  • Keynote Speaker: Sorghum Growers 2003 Conference, Women of Vision, Shelter Network
  • Palo Alto Healthy School Lunch Committee
  • Wisconsin Healthy Lunch Community Project

advisory boards: past and present

  • National Whole Grains Council
  • Oldways Preservation Exchange and Trust
  • Ecological Farming Association (board member)
  • Delicious! Magazine
  • Chef’s Collaborative 2000
  • Shape Cooks
  • Slow Food
  • National Whole Grain Council
  • Sustainable Food Business Group for California
  • Seeds of Change
  • ROC Foundation

organic product / corporate partnerships / consulting

  • Stanford Hospital & Clinics: Organic, Local Food Menu Consultant
  • Coleman Natural Products: Spokesperson
  • Earthbound Organic Kitchen: Culinary Consultant
  • Small Planet Foods/ Muir Glenn and Cascadian Farms: Spokesperson
  • Frontier Herbs: Spokesperson
  • Fantastic foods: Product Developer and Spokesperson
  • Wholesome Natural Sweetners: Spokesperson
  • Rowenta Appliances: Spokesperson
  • Krups Appliances: Spokesperson
  • Rudi’s Organic Bakery: Spokesperson
  • Odwalla Juices: Spokesperson

community spokesperson and support

  • Peninsula Open Space, Keynote
  • Shelter Network, Keynote
  • Wheaton College, Keynote
  • Guest Chef for Ahwahnee Winter Chef’s Holidays/22 years
  • Masters of Ceremony/16 Years for The Connoisseur’s Market Place
  • Healthy School Lunch Committee of Palo Alto, California
  • Stanford Medical School
  • Stanford Cardiovascular Nursing School
  • Palo Alto Healthy School Lunch Committee
  • Wisconsin Healthy Lunch Community Project
  • Montana University Eat Local Conference

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