40 years ago and decades before it became popular, Jesse Cool led a movement of preparing and serving only fresh, in-season, organic and local ingredient-driven meals. Late for the Train (1979-2004) and Flea Street (1980-present) have come to exemplify farm-to-table, New American cuisine in the Bay Area and beyond.
Flea Street has been a Silicon Valley favorite since 1980. The atmosphere is contemporary, sophisticated and inviting. The menu is a celebration of the rich Northern California food community: seafood is caught in the nearby Pacific, produce is carefully sourced from local farms, meat is grass-fed or pasture-raised to name just a few. Flea Street offers innovative yet approachable cuisine that showcases the very best of the season.
Today we know sustainability works. When Jesse set out to open her first organic restaurants, critics said it couldn't be done. Yet, along with a dedicated staff and host local farmers, vintners, fishermen and ranchers, Jesse has proven that Sustainable Cuisine is not only viable, but even a preferable business model too.